Patrick’s link between history and sales is very entertaining. But more importantly, very relevant to modern sales professionals searching for a principle-based sales methodology and selling system.
Stephen R. Covey

SkillSmart is helping sellers make
thousands of deals (and dollars) a year

From dramatic reductions in lead pre-qualification time to nearly perfect experiences for buyers – SkillSmart is revolutionizing sales education for what selling can be – for salespeople all across the U.S.


Books from our founder


Salespeople trained
since 2000


Trainings in
22 different countries

0 %

Customer satisfaction rate
for SkillSmart training

Be Spartan!

The Spartans were the most elite fighting force in world history. From the narrow pass of Thermopylae to the beaches of Normandy, history’s greatest commanders have deployed the Spartan’s 3 Pillars of Performance—an organizational blueprint and training model as relevant to business as it is to battle and as applicable to sellers as it is to soldiers.

“If you’re searching for a sales training and selling system to move your sales dial from Good to Great, you just found it.”
Jim Collins

About the Founder

Patrick Henry Hansen

Patrick founded Spartan Sales in 2000 and has delivered over 1,200 trainings in 22 countries to hundreds of businesses worldwide. His sales training and selling system have been embraced by businesses of all sizes—from small companies to Fortune 500’s. Patrick is a recognized sales and negotiation expert witness in United States Federal Courts. He has a personal library of over 3,000 books, is a former radio talk show host, and co-founded of Green Eyes in Africa (a non-profit orphanage in Cameroon).

""If you don't train em' you can't blame em'"


Business is war, sales is the battle field...
be spartan

Increase sales by improving your  questioning, qualifying, objection management, differentiating & closing skills